CRM SYNC

Data in real time. AI-managed.

CRM Sync is a real-time, event-sourced data layer for Shopify commerce — consent, pricing, and customer data on one event bus, governed and AI-managed, that your apps, analytics, and enterprise systems read from the moment it changes. Delivered as a native app / PWA on Cloudflare.

The challenge

Data moves in nightly batches and consent is bolted onto the page surface — so analytics, ERP, and agents drift apart, siloed channels share no consent registry, and compliance (EU AI Act Art. 50, CCPA/CPRA, CASL) becomes a scramble. And leadership won't let AI near the system of record: fine for summarizing email, not for running real customer data.

The solution

A real-time, event-sourced data layer that makes AI safe on real data — and plugs into the stack you already run. Consent, pricing, and PIM ride one event bus (GA4 + Shopify) into an idempotent 30-day ledger that feeds your existing ESB (SAP, MuleSoft, Adobe, Dynamics) rather than replacing it. Every AI/agent action is consent-scoped, mandate-bound, Art. 50-disclosed, logged, and purgeable — AI-managed, provably governed. No nightly batch.

What syncs

Consent

Consent Mode v2 (all four signals), with a consent-events ledger.

Orders & Returns

Order data plus an RMA / returns lifecycle.

Tags & Audiences

Tag-driven channels, discounts, and campaigns.

Omnibus pricing

EU 30-day prior-lowest reference price, captured and enforced.

Checkout & Wallets

Add to cart & checkout. Optional wallet rails (Samsung Pay, Google Pay, Apple Pay, sovereign-bank secure records) with Mandate Agentic Permissions.

Knowledge / FAQ

Vectorized KB + FAQ, answer-engine (AEO) friendly.

Data rights are first-class: opt-out, export (JSON), and account deletion are wired to live endpoints.

Coexists with your ESB: the event-sourced ledger is the integration surface — it emits consent, pricing, and PIM events in real time into the bus you already own (SAP, MuleSoft, Adobe, Dynamics) via GA4 + Shopify. It gives that stack the consent record, AI disclosure, and audit trail to govern AI safely — your systems stay the enforcer; it doesn't rip them out.

Global data versioning: the event-sourced ledger versions every change across all channels — web, app, agent, and ESB share one consistent, replayable history, not divergent per-channel state.

Testable by design: the codebase ships with TDD / BDD suites, so data behavior and compliance rules are provable and CI-gated — not asserted in a slide.